A Few Good Marketing Definitions

I helped to build a platform that consumer brands used to manage their brand relationships. I found marketing, as an industry, lacking in good definitions about terms. I spent years painfully and slowly understanding a few of the core terms in our area of the industry.

The following are a list of the most commonly discussed brand relationship definitions:

Brand Ambassador
Brand Advocate
Nano Influencer
Micro Influencer
Mid-Tier Influencer
Mega Influencer.

Each has a definition below, with an associated page discussing the exact wording. The influencer terms come from the largest scale analysis of usage of the terms ever conducted.

Brand Ambassador

“A Brand Ambassador is a formally recognized, long-term representative of the brand.“

Read the full explanation here. Reference -DHPB. (2024). ‘What is a Brand Ambassador?’ Retrieved from https://dhpb.co/brandambassador

Brand Advocate

“A Brand Advocate engages publicly in supporting or recommending behavior on behalf of a brand.“

Read the full explanation here. Reference -DHPB. (2024). ‘What is a Brand Advocate?’ Retrieved from https://dhpb.co/brandadvocate

Nano Influencer

“A Nano Influencer is an influencer with between 1,000 – 10,000 followers on a specific platform.”